Design an AI Brand Mascot: Prompts and References

Image models can help explore a brand character, but consistent identity across poses and scenes requires comparison and refinement.

Prompt template

A small-bodied 3D brand mascot with a large round face, a [fruit/animal/object] character, [two-color palette], [cheerful/sleepy/playful] expression, glossy toy material, front view, clean studio background, character sheet.

Specify shape, palette, and personality instead of relying on long adjective lists. Cover artwork is illustrative; it is not presented as a verified result from this exact prompt.

Iterate the design

Generate a few drafts after checking cost, choose a silhouette, then change expression or pose while keeping the description stable. Request front, side, and back views and inspect them for consistency.

Use your preferred output as a reference when the selected edit model supports it. Keep a canonical sentence describing the character's colors, shape, and distinguishing details. Check faces, hands, proportions, logos, and relevant rights before brand use.

Turn the mascot into assets

Explore stickers, app icons, guide illustrations, or seasonal variations. A supported image-to-video model can help test waving or subtle motion, but results need review. Check Seedance model availability rather than assuming a variant is connected.

Start in the image workspace and save useful prompts and references for later edits.